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What is the core philosophy that guides your approach to marketing and leadership?
You studied Physics & Math at BU, started your career as a Scientist and then shifted to Marketing. What led to this shift? How does your STEM background influence your approach to marketing?
You've studied markets, products, and buyers for years. What are some insights you've had about human decision making? Are there frameworks and principles you swear by?
A mistake, challenge, or setback that proved to be a valuable lesson and shaped your journey forward?
You mentioned that Sales Enablement is a critical aspect of your work. How does your team collaborate with and support the sales team?
Working on a much loved and cutting-edge product, along with your research at the Work Innovation Lab, what key elements do you think are crucial for innovation and resilience?
What is the core philosophy that guides your approach to marketing and leadership?
How does a thorough competitive analysis shape product positioning and messaging? Walk us through your process for conducting competitive analysis and how it informs your decisions?
You're now leading startups as a fractional HoM, how has that experience been? Has it led to a change in how you approach problem solving + leadership?
A mistake, challenge, or setback that proved to be a valuable lesson and shaped your journey forward?
What do people get wrong about product marketing and GTM? Most common mistakes you see startups making with product marketing and GTM?
What are some early signals for startups that their messaging and positioning is not working, and it's time to go back to the whiteboard?
A mistake, challenge, or setback that proved to be a valuable lesson and shaped your journey forward?
What is the core philosophy that guides your approach to marketing and leadership?
Reflecting on your journey from music to human rights, early education, consulting, and now startups, was there a common driving force that connected these experiences?
Your journey reflects an alignment of personal passions and professional goals. How have you achieved this?
What about TeachFX resonated with you and made it feel like the right opportunity?
Rebuilding a brand requires aligning with and sometimes challenging the visions of various stakeholders, including founders and CEOs. How do you navigate that?
What is the core philosophy that guides your approach to marketing and leadership?
After years of leading marketing at startups, what motivated you to start your own consulting service?
The role of marketing has evolved into a revenue-owning function. In the context of startups, do you focus on growth or revenue?
How should early-stage startups that have started to get traction, think about growth marketing (framework, setting up a team)?
The other major shift in B2B marketing is towards content creation. How does your background in standup comedy influence your approach to marketing and creativity in business?
A mistake, challenge, or setback that proved to be a valuable lesson and shaped your journey forward?
What is the core philosophy that guides your approach to marketing and leadership?
Your experience spans highly regulated industries such as healthcare, insurance, and consumer finance. What are some unique challenges and opportunities?
How do you balance creativity and personalization in terms of demand generation in such sectors with evolving regulations?
Can you describe how your marketers and BDRs collaborate with the sales team at Prodigal? How do you align these teams towards common goals?
While the channels and tactics may keep changing, are there some core tenets/principles to building a repeatable demand gen engine?
What is the core philosophy that guides your approach to marketing and leadership?
How will AI, ML, NLP models address the current gaps in marketing analytics?
When you're measuring everything, how do you sift through all the data available to identify and focus on the most critical insights for decision-making?
A mistake, challenge, or setback that proved to be a valuable lesson and shaped your journey forward
What have we been getting wrong about marketing analytics? Has technology failed to live up to the promise or have there been challenges in its application and understanding by marketers?
Considering the rapid pace and high stakes of decision-making in a startup, what past experiences and philosophies help you make effective decisions under pressure?
What is the most transformative belief or principle that has influenced your approach to marketing?
Can you share a significant learning experience or a mistake made during your journey that provided valuable lessons?
As a marketer, how has your approach evolved as the focus shifts increasingly towards revenue generation?
Role of revenue-centric marketing in enabling dialogue and alignment with leadership
What is the most transformative belief or principle that has influenced your approach to marketing?
You moved from the world of advertising to startups, do you miss working with huge budgets, teams, and all this creativity around you?
In advertising, the focus is often on the client's needs. How has the shift to focusing on your own company's needs in a startup environment affected your approach?
What is one thing the advertising world could learn from startups and vice versa?
Can you share a significant learning experience or a mistake made during your journey that provided valuable lessons?
As a marketing leader in a startup, you often wear multiple hats - from strategy to execution. How do you prioritize and make decisions with limited information?
What is the most transformative belief or principle that has influenced your approach to marketing?
You've spoken about the integration of AI in business. Many businesses now use AI to craft their stories - what do you think AI does well and what does it not?
What's a learning experience or mistake that proved to be tremendously valuable?
As a leader at the intersection of product and sales, what strategies have you found effective in aligning these two teams around a common vision?
What is the most transformative belief or principle that has influenced your approach to marketing?
You have a unique transition from literature and academia to the tech and marketing world. How has your academic experience influenced your strategic thinking in business?
You are a founder and marketer. How does this dual perspective influence the way you understand and engage with consumers?
What's a learning experience or mistake that proved to be tremendously valuable?
Data ownership and privacy have evolved and become increasingly complex. What are the most critical pieces that businesses need to think about (that they aren't)?
You've spoken about humanizing brands. As a leader, how do you embed this principle into your team's culture and marketing strategies?
What is the most transformative belief or principle that has influenced your approach to marketing?
In times of crisis or major market shifts (pandemic, inflation), how does one maintain brand integrity and customer trust?
Can you share a significant learning experience or a mistake made during your journey that provided valuable lessons?
What core values or ethos do you believe will shape the future of e-commerce marketing?
What is the most transformative belief or principle that has influenced your approach to marketing leadership?
Can you share a significant learning experience or a mistake made during your journey that provided valuable lessons?
What is the most transformative belief or principle that has influenced your approach to marketing?
You emphasize the importance of creating meaningful brands. How do you define 'meaningful'?
Can you share a significant learning experience or a mistake made during your journey that provided valuable lessons?
Is it more important to -
What is one critical action or change that B2B organizations should implement in their content marketing strategies right now for immediate and significant impact?
AI has really leveled the playing field. How do you see B2B orgs standing out with content?
What is the most transformative belief or principle that has continually influenced your approach to marketing leadership?
In what ways can content marketing create value for B2B orgs beyond generating leads or sales?