Crafting Stories, Shaping Markets
Featuring Caitlin Bigsby
Crafting Stories, Shaping Markets
Episode highlights
What is the most transformative belief or principle that has influenced your approach to marketing?
You've spoken about the integration of AI in business. Many businesses now use AI to craft their stories - what do you think AI does well and what does it not?
What's a learning experience or mistake that proved to be tremendously valuable?
As a leader at the intersection of product and sales, what strategies have you found effective in aligning these two teams around a common vision?