Mastering Demand Generation in Regulated Markets
Featuring Jennifer Durishin
Mastering Demand Generation in Regulated Markets
Episode highlights
What is the core philosophy that guides your approach to marketing and leadership?
Your experience spans highly regulated industries such as healthcare, insurance, and consumer finance. What are some unique challenges and opportunities?
How do you balance creativity and personalization in terms of demand generation in such sectors with evolving regulations?
Can you describe how your marketers and BDRs collaborate with the sales team at Prodigal? How do you align these teams towards common goals?
While the channels and tactics may keep changing, are there some core tenets/principles to building a repeatable demand gen engine?