Beyond Transactions: Building Brands in Evolving Times
Featuring Emma Borochoff
Beyond Transactions: Building Brands in Evolving Times
Episode highlights
You've spoken about humanizing brands. As a leader, how do you embed this principle into your team's culture and marketing strategies?
What is the most transformative belief or principle that has influenced your approach to marketing?
In times of crisis or major market shifts (pandemic, inflation), how does one maintain brand integrity and customer trust?
Can you share a significant learning experience or a mistake made during your journey that provided valuable lessons?
What core values or ethos do you believe will shape the future of e-commerce marketing?