Leading Product Growth & Navigating GTM Challenges
Featuring Sarah Lambert
Leading Product Growth & Navigating GTM Challenges
Episode highlights
What is the core philosophy that guides your approach to marketing and leadership?
How does a thorough competitive analysis shape product positioning and messaging? Walk us through your process for conducting competitive analysis and how it informs your decisions?
You're now leading startups as a fractional HoM, how has that experience been? Has it led to a change in how you approach problem solving + leadership?
A mistake, challenge, or setback that proved to be a valuable lesson and shaped your journey forward?
What do people get wrong about product marketing and GTM? Most common mistakes you see startups making with product marketing and GTM?
What are some early signals for startups that their messaging and positioning is not working, and it's time to go back to the whiteboard?